{"id":22907,"date":"2017-07-10T01:18:57","date_gmt":"2017-07-10T01:18:57","guid":{"rendered":"http:\/\/rkenny.org\/kennypress\/?p=22907"},"modified":"2017-07-10T12:28:03","modified_gmt":"2017-07-10T12:28:03","slug":"eme-6465-don-norman","status":"publish","type":"post","link":"https:\/\/emeclasses.org\/?p=22907","title":{"rendered":"EME 6465 &#8211; Don Norman &#038; jnd"},"content":{"rendered":"<div class=\"su-heading su-heading-style-default su-heading-align-center\" id=\"\" style=\"font-size:15px;margin-bottom:20px\"><div class=\"su-heading-inner\">Don Norman on Human Interaction\/User Interface Design<\/div><\/div>\n<h3>What is jnd?<\/h3>\n<blockquote><p><span style=\"color: #800000;\">In the field of psycho-physics (that branch of experimental psychology that studies sensation and perception) a <span style=\"color: #000000;\"><strong>jnd<\/strong> <\/span>(Just Noticeable Difference) is the amount that something must be changed for the difference to be noticeable, defined to mean that the change is detectable half the time. Norman&#8217;s goal is to make a noticeable difference &#8212; many jnd&#8217;s worth &#8212; in human-centered technology. You will learn that when it comes to interface design, Norman could be considered a <a href=\"http:\/\/en.wikipedia.org\/wiki\/Minimalism\" target=\"_blank\" rel=\"noopener\">minimalist<\/a>. <\/span><\/p><\/blockquote>\n<ul>\n<li><a href=\"http:\/\/en.wikiquote.org\/wiki\/Donald_Norman\" target=\"_blank\" rel=\"noopener\">Our starting point is Wikiquote<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=Ko74-aX6Dfw\" target=\"_blank\" rel=\"noopener\">Q and A Session (You Tube Interview)<\/a><\/li>\n<li><a href=\"http:\/\/www.cogsci.ucsd.edu\/~norman\/\" target=\"_blank\" rel=\"noopener\">Here is a link to his original Website at UC San Diego where he is Professor Emeritus<\/a><\/li>\n<li><a href=\"http:\/\/www.jnd.org\/\" target=\"_blank\" rel=\"noopener\">Finally, here is the link to his jnd site<\/a>.<\/li>\n<\/ul>\n<p>His seminal work: the <strong> Design of Everyday Things <\/strong> is as important as it sounds.<\/p>\n<ul>\n<li><a href=\"http:\/\/37signals.com\/svn\/posts\/904-why-we-disagree-with-don-norman\" target=\"_blank\" rel=\"noopener\">that is why we must present an opposing view<\/a><\/li>\n<\/ul>\n<p><div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:3px;border-color:#999999\"><\/div><br \/>\n<a href=\"http:\/\/emeclasses.org\/wp-content\/uploads\/2012\/07\/watchthis.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-34494\" title=\"watchthis\" src=\"http:\/\/emeclasses.org\/wp-content\/uploads\/2012\/07\/watchthis.gif\" alt=\"\" width=\"65\" height=\"49\"><\/a><\/p>\n<h3>ok..ok so where do we go from here? Being a video guy, I have to show you a couple of them:<\/h3>\n<h4>Video #1: Design and Emotional Response<\/h4>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-caret-square su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Click to View<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><br \/>\n<iframe loading=\"lazy\" title=\"Don Norman: 3 ways good design makes you happy\" src=\"https:\/\/embed.ted.com\/talks\/don_norman_3_ways_good_design_makes_you_happy\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><br \/>\n<\/div><\/div>\n<h4>Video #2: The Design of Future Things<\/h4>\n<p><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-caret-square su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Click to View<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><br \/>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/wQmwEjL6K1U?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div><br \/>\n<\/div><\/div><br \/>\n<div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:3px;border-color:#999999\"><\/div><\/p>\n<h4>Another good guy in this arena (mostly on good Web and usability design):<\/h4>\n<ul>\n<li><a href=\"http:\/\/www.webdesignerdepot.com\/2009\/09\/interview-with-web-usability-guru-jakob-nielsen\/\" target=\"_blank\" rel=\"noopener\">Jakob Neilson<\/a> He is now a partner with Norman but his niche seems to be web design .. take a look at why he does not include graphics on his Web site. an interesting perspective&#8230;<\/li>\n<\/ul>\n<p><div class=\"su-divider su-divider-style-default\" style=\"margin:15px 0;border-width:3px;border-color:#999999\"><\/div><br \/>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#0011b1;border-radius:3px;\"><div class=\"su-box-title\" style=\"background-color:#1a44e4;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">Do This<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\"><a href=\"http:\/\/emeclasses.org\/wp-content\/uploads\/2013\/06\/dothis.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-37098\" src=\"http:\/\/emeclasses.org\/wp-content\/uploads\/2013\/06\/dothis.gif\" alt=\"dothis\" width=\"60\" height=\"48\"><\/a><\/p>\n<p>Write a small reflection (about two paragraphs) to tell me that have read all of this and have synthesized an opinion&#8230; I have given you some things to chew on.. plus at least one dissenting view&#8230;<\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>Do you agree or disagree with Norman&#8217;s basic premise?<\/li>\n<li>Why do you think I have included him in our discussions on interactive design?<\/li>\n<li>What is applicability\/relevance of Norman&#8217;s ideas on just normal design to educational settings?<\/li>\n<li>Find one or two more individuals who also have entered into this arena (Google them) and explain their niche.. what new do they bring to the table? why should\/should not bring them into our discussions in this course?<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Post your thoughts in the drop box  set up on Canvas.<\/p>\n<p><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is jnd? In the field of psycho-physics (that branch of experimental psychology that studies sensation and perception) a jnd (Just Noticeable Difference) is the amount that something must be changed for the difference to be noticeable, defined to mean that the change is detectable half the time. Norman&#8217;s goal is to make a noticeable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-22907","post","type-post","status-publish","format-standard","hentry","category-lessons-6413"],"_links":{"self":[{"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/posts\/22907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emeclasses.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22907"}],"version-history":[{"count":10,"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/posts\/22907\/revisions"}],"predecessor-version":[{"id":45068,"href":"https:\/\/emeclasses.org\/index.php?rest_route=\/wp\/v2\/posts\/22907\/revisions\/45068"}],"wp:attachment":[{"href":"https:\/\/emeclasses.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emeclasses.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emeclasses.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}